Playing Hooki
Sometimes you’ve just gotta call it...
Playing Hooki was born from salty air, sunburnt days, and that unmistakable feeling when the rods are loaded and the world can wait.
We design bold, fun, and unapologetically feel-good apparel and artwork inspired by life on (and in) the water.
Playing Hooki makes UV protection apparel, rashies, fishing shirts, and outdoor gear designed for Australian summers, surf, beach, and water life.
From retro vibes and bold neon graphics to cheeky slogans and iconic fish moments, everything we make is designed to spark a smile.
COS DAMN, WE LOVE BEING OUTDOORS.
GEAR BY THEME
Each theme captures a different side of the Playing Hooki world - it is time to explore
Currently Available Only IRL
Raised on Red Dirt
Where the Rods Rule
Vintage Soul, Modern Mischief
Rashies and Fisho Shirts
DILF or MILF?
All the Ocean Creatures We Love
Girls Wanna Have Fun
Like The 80s All Over Again
THE SMALL PRINT
At Playing Hooki, we create custom and off-the-shelf UV protection for any outdoor activity - fishing, water sports, swimming, surfing... pretty much anything that means you or you family are in the sun!
We release new designs every few days, so come back and see what we have on offer. or let us know if you want custom clothing - we can definitely help with that.
Here is what you need to know about how we support you
We can do custom orders for our shirts, as we design all own our kit!
Custom orders may take a little longer as we work with you to ensure the outcome is exactly what you want. Think team shirts, family vacation t-shirts, winter road trip hoodies. Your imagination can run wild.
CUSTOM KIT - GREAT GEAR, YOUR WAY
FOR PLACES YOU WANT TO BE
Epic Deals on Playing Hooki MVPs
Grab these bold, cheeky designs inspired by fishing days, boat ramps, surf breaks & neon nights
THINGS WE USE AND WE LOVE
PLAYING HOOKI IN OUR OUTSIDE ERA
See how our gear gets around
WHAT DO OUR CUSTOMER SAY
Absolutely love this shirt. The fabric is comfortable, breathable, and perfect for all-day wear, whether you’re out fishing or just walking the beach.
The fish pattern looks incredible in person —really vibrant without being over the top —and the logo placement is spot on. It fits well, holds its shape, and gets heaps of compliments. Would definitely buy again and recommend to anyone who loves fishing-inspired gear.
Best purchase I’ve made this summer! The color and material are perfect for the outdoors and it's so comfy! Went from home to Goldy without ever taking it off. Super cute!!
Love this fishing shirt!
This shirt is hands down one of the best fishing shirts I’ve owned. It’s super lightweight and breathable, which makes a huge difference on hot days out on the water. The fabric dries quickly, doesn’t cling, and keeps me cool even after hours in the sun.
The fit is spot on—not too tight, not baggy—and the design looks great both on the boat and off. I also really appreciate the sun protection; I didn’t feel like I was baking, even during long sessions.
Comfortable, practical, and fun. I’ll definitely be buying another one and recommending it to my fishing mates. 🎣
Super comfy hoodie! The fabric is soft, warm, and great quality, with a relaxed fit that’s perfect for everyday wear. Love the design and how well it holds its shape after washing.
Definitely a go-to hoodie... along with my Playing Hooki shirt!
TIPS, TRICKS AND FRESH DROPS ARE RIGHT HERE
Grab the hottest tips, release dates for our newest gear, inside goss on our latest designs and maybe even learn some new stuff....
