Sometimes you’ve just gotta call it early and get outside.

Playing Hooki was born from salty air, sunburnt days, and that unmistakable feeling when the rods are loaded and the world can wait. We’re all about chasing good times on the water, ditching the desk when the sun is out, and wearing gear that says exactly what you’re thinking — DAMN, I LOVE BEING OUTDOORS.

We design bold, fun, and unapologetically feel-good apparel and artwork inspired by life on (and in) the water. From retro vibes and pop-art graphics to cheeky slogans and iconic fish moments, everything we make is designed to spark a smile and start a conversation — preferably in or on the water.


What We’re About:

🌊 Ocean days, river runs, and salty laughs

😎 Laid-back Aussie attitude with a playful edge

🎨 Original designs that don’t take themselves too seriously

Whether you’re chasing marlin offshore, flicking lures in the estuary, or just dreaming about your next day off in the outdoors, Playing Hooki is for those who know that the best stories never start at work.


Made for Legends Who Get It

Our gear is for:

  • Legends in their outside era 
  • Weekend warriors
  • Lifelong fishos
  • Boat owners
  • Beach wanderers
  • Esky enthusiasts... fun and sun seekers

Anyone who believes a “sick day” is best spent on the water

If outdoors is your happy place, you’re already one of us.

So go on — Play Hooki, get outside, touch grass, and wear it proudly.

 

See you on the water 🤙

— Playing Hooki Crew