🎸⚡PURE ROCK Is Dropping: Rock n Roll Fishing Playing Hooki

Some collections are made quietly - Playing Hooki's Pure Rock is not one of them.

Launching Monday 12 January 2026, Pure Rock is our loudest, boldest graphic collection yet — built for people who like their fishing salty, their music turned up, and their Mondays firmly ignored.

This one’s all about rock ’n’ roll fishing energy. Guitars meet fish. Attitude meets water. And every design feels like it should be worn on a boat ramp, at a gig, or both.

👉 Shop here if you are keen to walk-on the wild side with us

🎣 What Is Pure Rock?

Pure Rock is a full graphic collection rolling out across all Playing Hooki products — tees, tanks, hoodies, headwear, accessories and more.

Expect:

Rock-inspired fishing graphics
Bold line work and statement designs
That “no meetings, just moorings” attitude turned up to eleven
Artwork that feels loud, fun, and unapologetically Playing Hooki

If fishing had a soundtrack, this collection is it - Pure Rock

🔥 Designed to Be Worn Loud

Pure Rock isn’t about playing it safe.
It’s about:

Long days on the water
Late nights with good music
Chasing fish, not emails
Wearing gear that says exactly what you’re about

Every graphic in this drop is designed to stand out, start conversations, and feel just as good at the pub as it does on the water.

📅 Launch Details

🗓 Launch Date: Monday 12 January 2026
🎸 Collection: Pure Rock
🎣 Theme: Rock ’n’ roll fishing graphics
👕 Available on: All Playing Hooki products

Once it drops, it’s live — but like all Playing Hooki graphic collections, it won’t hang around forever.

👉 Shop here if you are keen to walk-on the wild side with us