Our Museum is where our brand slows down.

 

It’s a place for the artwork that doesn’t start with a product, a trend, or a release date — but with a feeling. A moment. A memory from the water.

These pieces are created to be kept, studied, and returned to. They’re influenced by fishing culture, coastal life, time outdoors, and the quiet stories that don’t always make it onto a boat ramp or into a photo.

Each work is designed at museum scale and quality. Considered colour. Intentional detail. Nothing rushed.

 

This isn’t about nostalgia for the past — it’s about preserving the spirit of now.

The Playing Hooki Museum exists to:

  • Honour fishing as culture, not just sport

  • Explore colour, safety, joy and identity on the water

  • Create artwork that stands on its own, not just on a garment

  • Build a visual archive of the Playing Hooki world as it evolves

Some pieces may later become wearable. Some may never leave the archive. All are created with the same care.

 

This is where ideas are allowed to breathe.

Where colour is unapologetic.

Where being outdoors is treated as art.

Welcome to the Playing Hooki Museum.

 

🎣 Wear the good days. Remember them too.